1. Woman Stories
Apiece Apart Woman Stories are key for branding and SEO. They show women with very different profiles and backgrounds: Kim Gordon, singer of Sonic Youth, actress Maggie Gyllenhaal, writers, artists, executives, … Stories are interviews in which protagonists act as models of Apiece Apart pieces in beautiful photos.
We designed a perfect match between a visual product page and a storytelling long form. Apiece Apart wanted an innovative format, combined with the opportunity for the user to buy the pieces that the interviewee is wearing in a contextual way. We designed a concept in which the user can enjoy full-screen photos and large texts in a long scroll, which helps with the storytelling. Each photo is accompanied by small interactive cards at the bottom of the screen with the clothes in the photo.
When pressing the card, a panel with the product details is displayed on the right, where the user can add the item to the shopping cart while keeps reading the article.
We designed the concept in Sketch for desktop, tablet, and mobile devices. Then we created video simulations in After Effects so that the client and the developers could see how all the elements work.
Take a look at one example.